"The key is no matter what story you tell, make your buyer the hero.” —Chris Brogan
Imagination + Iteration
As a child, I would have said I like to imagine and build things that people want.
My joy comes from creating something wondrous, sometimes from nothing. For over 10 years, I’ve been helping businesses build meaningful connections with their customers through thoughtfully crafted branded experiences—from TV commercials and brand identities to websites, apps and events.
My creative approach is to take the idea I’m working with and find the points of tension behind it. I do several iterations on each point and often end up refining the one I find most controversial.
Controversy isn’t about instigation. It’s a way to arrest our audience. It’s a way to plant a bit of desire in their hearts.
A yearning to turn the page and learn.